[Opening Keynote] Omni-Channel Content Strategy: From Nice Idea to Viable Vision

A session at Content Strategy Applied USA

Monday 17th November, 2014

9:00am to 9:30am (PST)

Opening Keynote

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Colleen Jones

Principal, Content Science

As principal of the consultancy Content Science, Colleen has led strategic initiatives for clients ranging from Dell to Equifax to Centers for Disease Control and Prevention. She regularly consults with executives and practitioners to improve their strategy and processes for digital content. Colleen shares content insights in her top-selling book, "Clout: The Art and Science of Influential Web Content" (New Riders). Her newly released second book, "Does Your Content Work?" (New Riders), explains how to start evaluating whether your content is effective. Colleen also is the co-founder of ContentWRX, a platform that evaluates your content's effectiveness.

Next session in Town Hall

10am [Featured Presentation] Designing for Content: An Interview with UX Maven: John Maeda by johnmaeda and Scott Abel, The Content Wrangler

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Time 9:00am9:30am PST

Date Mon 17th November 2014

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Books by speaker

  • Clout

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