[Content Marketing] The OmniChannel Challenge with Kevin Nichols/Marc Defigueiredo-Verizon/Miguel Sunaparra-Sony

A session at Content Strategy Applied USA

  • Marc Defigueiredo

Monday 17th November, 2014

11:00am to 12:30pm (PST)

Kevin Nichols, Director, Global Practice Lead, Content Strategy, Sapient/Nitro
Marc Defigueiredo, Director, Internet Sales, Verizon Wireless

About the speakers

This person is speaking at this event.
Kevin P Nichols

Director, Global Practice Lead, Content Strategy, Sapient/Nitro

Kevin Nichols is the Director and Global Lead of Content Strategy for one of the largest digital and interactive agencies in the world, Sapient. For over seventeen years, Kevin has worked in Internet and web technologies. In 1995, while completing his graduate studies at Harvard, he interned at the Sabre Foundation. He went on to work in Bosnia and Herzegovina, where he conducted media relations and acted as Webmaster for the Physicians for Human Rights website. Returning to America, Kevin worked as a contract consultant, before taking a position at Sapient. Kevin then went on to play a key role in launching MITOpenCourseWare, where he designed a substantial part of the publication process and managed the production team. Later, as a senior consultant at Molecular, Kevin was responsible for 1MM+ accounts of Fortune 100 global brands like HP. During this time, he worked with marketing and communications groups to structure and stream-line their content and content life cycles.

In 2007, Kevin started his own consulting firm. He is currently a Director and the Practice Lead for Content Strategy at SapientNitro. When he is not gracing United Airline 757 cabins or Hilton's queen-size beds with his presence, Kevin likes to spend his time on Cape Cod, writing the next 'Great American Novel'. Kevin is committed to international human rights especially those of refugees and victims of war. You can learn more about him at kevinpnichols.com.

This person is speaking at this event.
Marc Defigueiredo

Director, Internet Sales, Verizon Wireless

Next session in Town Hall

2pm [Featured Presentation] The Complete A-to-Z Guide to Personal Branding by Barry Feldman

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Time 11:00am12:30pm PST

Date Mon 17th November 2014

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