[Global Content] Do More With Less Using Content Pillars

A session at Content Strategy Applied USA

  • Amy Higgins

Monday 17th November, 2014

11:00am to 11:40am (PST)

Amy Higgins, Content Marketing & Social Media Manager – SMB, Concur

Creating quality content that seamlessy works together to tell your brand story can be difficult. Plus, your resources and time are limited. So, how do you continually create quality content that can used in multiple ways? Answer: Try a pillared approach.

Learn how to:
Use content pillars to drive your content creation strategy
Align many customer journeys to the same final destination
How to reuse, recycle and repurpose content for many verticals and global regions
How to change your journey along the way according to the data

About the speaker

This person is speaking at this event.
Amy Higgins

Content Marketing & Social Media Manager – SMB, Concur

Next session in Breakout 1

11:50am Closing the Gap on the Adaptive Content Challenge by Don Day

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Time 11:00am11:40am PST

Date Mon 17th November 2014


Breakout 1, eBay - Building 12 (Town Hall)

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