[Product Content & Editorial] Beyond the Static Image: Emerging Trends of Visual Content Marketing

A session at Content Strategy Applied USA

Monday 17th November, 2014

11:00am to 11:40am (PST)

Adam Helweh, Founder and CEO, Secret Sushi Creative

Did you know that the average human brain processes information that is more visual up to 60,000 times faster than text? But wait! Text is visual right? Not in the same way. Photos, videos and other visual mediums communicate on a whole nother level than a paragraph of text. The rise of visual content marketing over the last couple of years has been driven by bevy of platforms and tools that give little excuse to not include it into your marketing efforts.

Join me as we identify these trends, explore the tools and help create a more vibrant visual marketing mix for your audience.

You will learn:
Why is visual content more effective than other types of content
What emerging trends and tools are driving the use of visual content
How to go beyond the confines of the static image to make visual content that’s more alive and engaging

About the speaker

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Adam Helweh

Digital Marketing & Strategic Design Expert - Founder/CEO Secret Sushi Inc bio from LinkedIn

Next session in Breakout 2

11:50am [Product Content & Editorial] Case Study #3: Managing the Politics of Content by Hilary Marsh

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Time 11:00am11:40am PST

Date Mon 17th November 2014


Breakout 2, eBay - Building 12 (Town Hall)

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