[Content Marketing] Case Study #1: Governance as Matchmaker: Charting the Relationship Roadmap to Omni-Channel Success

A session at Content Strategy Applied USA

  • Carrie Hunter

Monday 17th November, 2014

3:10pm to 4:00pm (PST)

All around you people are doing it: consuming content. Whether it’s on their mobile or some form of wearable device, the case for structured content is being made every day. You want in on the action. At first blush, your organization has all the ingredients to make it happen—budget, executive sponsorship, the tacit understanding that content is a valuable business asset—yet your content strategy can’t seem to make it past first base.

Your efforts are being thwarted by business departments seemingly committed to a life of silo celibacy; ineffectual role and task assignment, lack of commitment to process documentation and unwillingness to chart sustainable work flows. In our efforts to adhere to the best practices of COPE (create once, publish everywhere), we often gloss over the most essential content strategy ingredient: governance.

About the speaker

This person is speaking at this event.
Carrie Hunter

Founder, CMHunter Content Management Inc.

Carrie Hunter is the Founder of CMHunter Content Management Inc., a content strategy consultancy that helps global brands in the financial services, telecommunications, healthcare, technology and not-for-profit verticals maximize the value of their content assets. With over 15 years’ experience in digital content communications and information management, she positions content as a business asset that aligns with both organizational objectives and user needs. Prior to launching her consultancy in 2003, Carrie worked client-side, honing her ability to be a pragmatic, result-focused, empathetic and strategic advisor, focused on untangling organizational complexities to deliver measurable results. Recently, she launched the Calgary Content Strategy Meetup.

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Time 3:10pm4:00pm PST

Date Mon 17th November 2014

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