Separation Anxiety: Taking Messenger from a Feature to a Standalone App

A session at Content Strategy Applied USA

  • Marissa Phillips

Monday 17th November, 2014

3:10pm to 4:00pm (PST)

About a year ago, most people didn't know that Facebook had a separate app for messaging, and Messenger didn't offer much that you couldn't already get from the Facebook app. Since then, Messenger was completely redesigned, and it's now used by millions of people. Learn how the team approached the task of redefining Messenger and struggled with separating it from Facebook.

*See how the voice of a sub-brand emerged.
*Get tips for writing content that's really mobile-first.
*Hear some approaches for delivering bad news to your audience.

About the speaker

This person is speaking at this event.
Marissa Phillips

Content Strategy Manager, Facebook

Next session in Breakout 1

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Time 3:10pm4:00pm PST

Date Mon 17th November 2014


Breakout 1, eBay - Building 12 (Town Hall)

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