[Opening Keynote] How to Convince Your Boss to Go All-In with Content Marketing

A session at Content Strategy Applied USA

Tuesday 18th November, 2014

9:00am to 9:45am (PST)

You totally buy in to the fact that content IS the new marketing, but you are struggling with getting your executives to understand it and approve the time and funds for that content strategy. How can you present the business case to them? How can you get approval for something beyond a 30-day test? Join this session to see real case studies demonstrating the ROI for content marketing, including a systematized approach that it is repeatable and scalable.

About the speaker

This person is speaking at this event.
Arnie Kuenn

CEO, Vertical Measures

Arnie Kuenn is the founder and CEO of Vertical Measures and the author of Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing. More professional history on Arnie can be found in his Executive Team Bio. He was named 2013 Interactive Person of the Year by AZIMA (Arizona Interactive Marketing Association) and continues to be a thought leader in the realm of content marketing and strategy. Arnie is a frequent content marketing instructor and trainer at numerous conferences, workshops, and seminars such as those listed below and is available for your event upon request.

Next session in Fireside

9:45am [Featured Presentation] Defining the Building Blocks for Successful Global Content Strategy by Diana Ballard

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Time 9:00am9:45am PST

Date Tue 18th November 2014

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