Tuesday 18th November, 2014
9:00am to 9:45am
You totally buy in to the fact that content IS the new marketing, but you are struggling with getting your executives to understand it and approve the time and funds for that content strategy. How can you present the business case to them? How can you get approval for something beyond a 30-day test? Join this session to see real case studies demonstrating the ROI for content marketing, including a systematized approach that it is repeatable and scalable.
CEO, Vertical Measures
Arnie Kuenn is the founder and CEO of Vertical Measures and the author of Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing. More professional history on Arnie can be found in his Executive Team Bio. He was named 2013 Interactive Person of the Year by AZIMA (Arizona Interactive Marketing Association) and continues to be a thought leader in the realm of content marketing and strategy. Arnie is a frequent content marketing instructor and trainer at numerous conferences, workshops, and seminars such as those listed below and is available for your event upon request.
9:45am [Featured Presentation] Defining the Building Blocks for Successful Global Content Strategy by Diana Ballard
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