[Featured Presentation] Defining the Building Blocks for Successful Global Content Strategy

A session at Content Strategy Applied USA

  • Diana Ballard

Tuesday 18th November, 2014

9:45am to 10:30am (PST)

As the clamour for Global Content Strategies grows louder, what are the strategic and practical components in building a successful plan? We discuss the implications driving practical implementation and most especially securing buy-in across the enterprise and at executive level.

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Diana Ballard

Business Development Manager, LOGOS

Diana Ballard has been Business Development Manager at LOGOS GROUP (www.logos.net) for 14 years. Previously, Diana was technical publications manager in a Japanese manufacturing environment and worked in business development consulting. An enthusiast and evangelist for language and content strategies.

Next session in Fireside

11:50am [Content Marketing] Influencing the Influencers: Building a Contributor Network from the Ground Up by Kim Higdon

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Time 9:45am10:30am PST

Date Tue 18th November 2014

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