[Content Marketing] Influencing the Influencers: Building a Contributor Network from the Ground Up

A session at Content Strategy Applied USA

  • Kim Higdon

Tuesday 18th November, 2014

11:50am to 12:30pm (PST)

Kim Higdon, Content Marketing Manager, Off Madison Ave

In this presentation, Kim will discuss specific strategies and tactics used to build the Arizona Office of Tourism's incredibly successful Arizona Insider program. From market research and website analytics to in-depth auditing and review of social networks, one month after launching the program received 150 applicants and has streamlined the process of delivering fresh, relevant content to the tourism bureau's heavily visited website.

About the speaker

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Kim Higdon

Content Marketing Manager, Off Madison Ave

Kim Higdon is the social media and content marketing manager at Off Madison Ave. She works with brands such as the Arizona Office of Tourism, CVS Caremark and the Phoenix Art Museum on social media and content marketing campaigns rooted in performance.

Next session in Fireside

2pm Out of the Silos and Into the Farm by Marli Mesibov

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Time 11:50am12:30pm PST

Date Tue 18th November 2014

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