Tuesday 18th November, 2014
11:00am to 11:40am
When creating websites and apps for a multinational organization like IBM or GE, how do you ensure that global content is easily adaptable and translatable? Especially when you're creating content that needs to be accessed via tablet, phone and desktop? This presentation will cover the basics of creating global content strategy for audiences with varying needs based on geography and language.
Associate Director of Content Strategy, VSA
Melinda Flores knows there's nothing more important than saying the right thing to the right people at the right time. That's why she's spent over ten years working as a brand and content strategist for agencies like VSA Partners, Atmosphere Proximity, Havas, frog design and Interbrand. As Content Strategy Lead, Melinda is responsible for creating and executing digital strategy for the Enablement discipline at IBM's new Marketing Experience Lab in Tokyo. Melinda loves designing and optimizing content, as well as working with users to understand how they interact with the stories her clients are trying to tell. Melinda has managed every aspect of content creation—including editorial and cultural calendars, content matrices and CMS upload—for all her clients' digital properties. As a Certified Scrum Product Owner, Melinda is responsible for representing the voice of the customer in an Agile work environment. She is skilled at working with stakeholders to remove impediments to the work and deliver value for her clients. Melinda's previous client experience includes IBM, Emirates, Visa, Dos Equis, Johnnie Walker, Captain Morgan Original Spiced Rum, Gatorade, Thomson Reuters, AT&T, John Deere, Ally Bank, Feeding America, Syfy, Ben and Jerry's, Enterprise, McKesson, Covidien, Aon, Humana, Girl Scouts of the USA, Microsoft and GE.
11:50am [Global Content] Don't Fear the Sweeper: Scaling Content for Large Ecommerce Sites by Matt Hobbs
Sign in to add slides, notes or videos to this session