[Global Content] Content Strategy Across Geographies and Platforms

A session at Content Strategy Applied USA

  • Melinda Flores

Tuesday 18th November, 2014

11:00am to 11:40am (PST)

When creating websites and apps for a multinational organization like IBM or GE, how do you ensure that global content is easily adaptable and translatable? Especially when you're creating content that needs to be accessed via tablet, phone and desktop? This presentation will cover the basics of creating global content strategy for audiences with varying needs based on geography and language.

About the speaker

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Melinda Flores

Associate Director of Content Strategy, VSA

Melinda Flores knows there's nothing more important than saying the right thing to the right people at the right time. That's why she's spent over ten years working as a brand and content strategist for agencies like VSA Partners, Atmosphere Proximity, Havas, frog design and Interbrand. As Content Strategy Lead, Melinda is responsible for creating and executing digital strategy for the Enablement discipline at IBM's new Marketing Experience Lab in Tokyo. Melinda loves designing and optimizing content, as well as working with users to understand how they interact with the stories her clients are trying to tell. Melinda has managed every aspect of content creation—including editorial and cultural calendars, content matrices and CMS upload—for all her clients' digital properties. As a Certified Scrum Product Owner, Melinda is responsible for representing the voice of the customer in an Agile work environment. She is skilled at working with stakeholders to remove impediments to the work and deliver value for her clients. Melinda's previous client experience includes IBM, Emirates, Visa, Dos Equis, Johnnie Walker, Captain Morgan Original Spiced Rum, Gatorade, Thomson Reuters, AT&T, John Deere, Ally Bank, Feeding America, Syfy, Ben and Jerry's, Enterprise, McKesson, Covidien, Aon, Humana, Girl Scouts of the USA, Microsoft and GE.

Next session in Breakout 1

11:50am [Global Content] Don't Fear the Sweeper: Scaling Content for Large Ecommerce Sites by Matt Hobbs

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Time 11:00am11:40am PST

Date Tue 18th November 2014


Breakout 1, eBay - Building 12 (Town Hall)

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