[Global Content] Don't Fear the Sweeper: Scaling Content for Large Ecommerce Sites

A session at Content Strategy Applied USA

  • Matt Hobbs

Tuesday 18th November, 2014

11:50am to 12:30pm (PST)

In this presentation, I'll share secrets on building a consistent presentation of unique, valuable content in a world of inconsistent, fragmented data coming from 80+ manufacturers (all of whom do things their own way). We'll dive into steps we take at National Builder Supply to translate an ocean of inconsistent product info into a structure that's useful for users. Attendees will learn about:
Sweeping product data points and product specifications using homemade technology tools to streamline data entry
Systematically updating / replacing manufacturer-provided product descriptions and bullet points with unique copy
Layering on unique supporting content to acclimate users as well as sales team (buyer guides)

About the speaker

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Matt Hobbs

Senior User Experience Manager, National Builder Supply

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Time 11:50am12:30pm PST

Date Tue 18th November 2014


Breakout 1, eBay - Building 12 (Town Hall)

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