•  

[Global Content] Don't Fear the Sweeper: Scaling Content for Large Ecommerce Sites

A session at Content Strategy Applied USA

  • Matt Hobbs

Tuesday 18th November, 2014

11:50am to 12:30pm (PST)

In this presentation, I'll share secrets on building a consistent presentation of unique, valuable content in a world of inconsistent, fragmented data coming from 80+ manufacturers (all of whom do things their own way). We'll dive into steps we take at National Builder Supply to translate an ocean of inconsistent product info into a structure that's useful for users. Attendees will learn about:
Sweeping product data points and product specifications using homemade technology tools to streamline data entry
Systematically updating / replacing manufacturer-provided product descriptions and bullet points with unique copy
Layering on unique supporting content to acclimate users as well as sales team (buyer guides)

About the speaker

This person is speaking at this event.
Matt Hobbs

Senior User Experience Manager, National Builder Supply

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 11:50am12:30pm PST

Date Tue 18th November 2014

Where

Breakout 1, eBay - Building 12 (Town Hall)

Session Hash Tag

#CSAUSA

Short URL

lanyrd.com/sdczrx

View the schedule

Share

See something wrong?

Report an issue with this session