[Workshop] Getting Started with Content Marketing, Including SEO and Social Media Marketing

A session at Content Strategy Applied USA

Wednesday 19th November, 2014

9:00am to 5:00pm (PST)

Learn how companies are successfully leveraging content marketing to generate more traffic, more leads and more business for their organizations. Examples and case studies will include local businesses, destinations, and large corporations demonstrating how their content strategy is working in today’s hyper-connected world. You will learn how you can grow your business and save money by creating compelling, engaging content allowing you to reduce your traditional advertising budget.

The workshop presents every attendee with the exceptional opportunity to learn from content marketing pioneers and experts at Vertical Measures — a search, social and content marketing company in Phoenix, Arizona, USA.

Why Attend this Workshop?

As marketers flood the internet with content aiming to reach their target audience, it's more important than ever to create stand out content that engages, informs, and is above all – useful to the people you want to reach. With any great piece of content must come a thought out strategy and ideation process, along with proper optimization, promotion, distribution and measurement. The workshop will cover Vertical Measures’ 8 Step process that has been proven successful for companies across a broad range of industries and consumer types.

Every attendee will walk away with: 1) Tangible skills, tools and resources to use to enact a content marketing plan within your company, right away; 2) Resources to keep the learning alive after the workshop like a content editorial calendar template, and other internet marketing guides. 3) Access to a free copy of Arnie's published book "Accelerate! The Convergence of Search, Social and Content Marketing."

About the speaker

This person is speaking at this event.
Arnie Kuenn

CEO, Vertical Measures

Arnie Kuenn is the founder and CEO of Vertical Measures and the author of Accelerate! Move Your Business Forward through the Convergence of Search, Social & Content Marketing. More professional history on Arnie can be found in his Executive Team Bio. He was named 2013 Interactive Person of the Year by AZIMA (Arizona Interactive Marketing Association) and continues to be a thought leader in the realm of content marketing and strategy. Arnie is a frequent content marketing instructor and trainer at numerous conferences, workshops, and seminars such as those listed below and is available for your event upon request.

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Time 9:00am5:00pm PST

Date Wed 19th November 2014


Breakout 1, eBay - Building 12 (Town Hall)

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