Friday 26th September, 2014
9:00am to 1:00pm
People in the field of User Experience are taught that having empathy for the end-user is the holy grail. And yes, knowing how to design and for whom, is a key ingredient for a successful UX career. But making yourself heard, having a solid understanding of the entire design process, and knowing when to talk to whom and what to say, are all other key ingredients that many UX professionals need to get better at.
We believe that, by studying the way your fellow project team members work, what their needs are, and what & how they deliver, you can develop another type of empathy, one that may prove to be essential to your career.
Interaction Design Director at Blast Radius
Peter Boersma is Interaction Design Director at Blast Radius and a design process freak. Since 1995, he has been designing complex, digital systems at (increasingly internationally-oriented) interactive agencies for clients such as ABN Amro Bank, the UK and Jamaican Inland Revenue departments, Shutterstock, Michelin, Nikon and Nokia.
At most of his former employers, he made himself responsible for documenting the design processes, as well as optimizing and promoting them, both inside and outside the organization. Peter has given presentations and taught workshops at many national and international User Experience conferences, some of which he helped organize. Since 2001, he is the host of the Amsterdam UX Cocktail Hours.
Digital Strategy Director at Osudio & Creative Director UX | Consultant (part time) at Birgit Geiberger Design
Birgit is the Digital Strategy Director at Osudio (Amsterdam) and part-time freelance Creative Director UX. During her 17 years of professional experience in the US & Europe, Birgit used her strong interpersonal skills and proven leadership ability to help cross-functional and cross-cultural teams in creating a respectful and enjoyable team environment. With her passion for design and people, she develops communication and design strategies that lead to useful and meaningful products. She is enthusiastic about creating harmony between functionality and aesthetics, while finding the perfect balance between business, brand and user goals.
Birgit supports the UX community by being IxDA’s Regional Coordinator for Europe, and is the founder & local leader of the IxDA chapter in Hamburg, as well as a founding team member for the inaugural interaction design awards where she was the Co-Chair Outreach. She has presented at national and international conferences, and taught many workshops on UX and communication topics.
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