When we think about Web design, our conversations tend to circle around common reusable design patterns, performance optimization and usability. However, with so many fantastic websites out there, it’s no longer enough to build just “good» websites. if you want to stand out, you have to invest into crafting a beautiful and delightful user experience which makes the user feel excited or engaged, eager to perform tasks and interact with the interface. However, designing delightful user experiences isn’t easy; it requires empathy and dedication, and requires time to understand user’s goals and painpoints to find the most appropriate way to solve a specific task.
In this talk, Vitaly Friedman, editor-in-chief of Smashing Magazine, will be talking about smart ideas, innovative techniques and interesting examples of delightful user experiences as well as how we can connect all the different dots and facets of Web design to ensure that our users keep using and loving the interfaces that we so tirelessly design and build.
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