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Design Decisions Through the Lens of Performance

A session at Future of Web Design NYC 2014

Wednesday 5th November, 2014

11:20am to 12:00pm (EST)

We design sites for a myriad of devices with varying connection speeds. More and more, we’re discovering the importance of fast page speed. Even 100 millisecond delays in load times negatively impact user experience and conversions. The problem is, making a site fast and lightweight is often at odds with other design goals—like creating visually immersive experiences or meeting all of an organization’s rich-media ad requirements. While a stripped ­down site with no images, set entirely in Arial, is certainly going to be light, it’s not going to accomplish all of our client’s business goals. In this talk, we'll discuss how we can make smarter design decisions, from the beginning of a project, to ensure that our sites perform well. Some topics Yesenia will discuss are optimizing typography and UI, responsive images, and how to get clients on board.

About the speaker

This person is speaking at this event.
Yesenia Perez-Cruz

Design Director @VoxProduct

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When

Time 11:20am12:00pm EST

Date Wed 5th November 2014

Session Hash Tag

#FOWD

Short URL

lanyrd.com/sdchdf

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