Monday 17th November, 2014
2:00pm to 3:00pm
Find out how to interview users to mine the most useful and accurate information for your design.
Interviewing users is undeniably one of the most valuable and commonly used user research tools. Yet sometimes we forget that in order to gain the most useful insights, we need to continually practice and develop this skill. People tend to “wing it” and without good interviewing skills, insights may be inaccurate or reveal nothing new, suggesting the wrong design or business responses.
This session will look at how to frame the research problem so it has the most impact on the team and their design. Steve Portigal will explore the importance of rapport-building, offer new listening techniques and review different types of questions and question types. He’ll also devote some time to discussing what type of participants to recruit and how to find them.
3 Main Takeaways:
1. Framing a research problem.
2. User insights to drive innovation, not just evaluation.
3. How to ask open-ended generative questions.
Steve Portigal helps companies think and act strategically when innovating with user insights.
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