Bits & Pieces: A Systems Approach to Web Design for Brands

A session at HOW Interactive Design Conference (HIDC) 2014 — San Francisco

Monday 17th November, 2014

4:30pm to 5:30pm (PST)

Find out how you can approach web design to support and enable continuous brand and product development.

Digital brands are dynamic, each aspect in constant iteration and evolution. In this session, Indhira Rojas will cover different case studies and work strategies that utilize a systems thinking approach to web design. She’ll also offer tips on using style guides and pattern libraries to accelerate the web design process and enable brand and product documentation.

3 Main Takeaways:

1. Learn how a systems approach to web development leads to more effective product/brand development.
2. Find out how to use style guides and pattern libraries to document the components of the product or brand, enabling iteration and a shared resource.
3. Discover how these principles can be effective and beneficial for small projects as well as complex brands with many components.

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Product & Editorial Design @Medium bio from Twitter

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Time 4:30pm5:30pm PST

Date Mon 17th November 2014

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