Saturday 29th March, 2014
9:00am to 9:45am
Like fish who take water for granted, organizations often overlook how language is a critical part of their infrastructure. We often think of content, metadata, names, or links, as stuff we put into the environment. But that way of thinking underestimates just how much language is actually part of our environment. What happens when we don’t take language seriously as a primary medium? Organizational confusion and incoherence: from planning to making, and from databases to interfaces.
Understanding how language is infrastructure is even more important now, with the explosion of mobile, cross-channel, and blended environments, across entire service experiences and touchpoints. The language we use as infrastructure is the information we use for architecture.
Some of what we will cover:
I figure stuff out. Also: TUGger at @undrstndng & author of upcoming @contextbook
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