Language is Infrastructure

A session at IA Summit 2014

Saturday 29th March, 2014

9:00am to 9:45am (PST)

Like fish who take water for granted, organizations often overlook how language is a critical part of their infrastructure. We often think of content, metadata, names, or links, as stuff we put into the environment. But that way of thinking underestimates just how much language is actually part of our environment. What happens when we don’t take language seriously as a primary medium? Organizational confusion and incoherence: from planning to making, and from databases to interfaces.

Understanding how language is infrastructure is even more important now, with the explosion of mobile, cross-channel, and blended environments, across entire service experiences and touchpoints. The language we use as infrastructure is the information we use for architecture.

Some of what we will cover:

  • How language works as the primary interface between people and complex systems.
  • Why labels are more than just names we put on things, and how they change (or even create) the environments they name.
  • How taxonomy is more prevalent than we tend to think, and how it plays an essential role in all kinds of environments and services–online and off.
  • Stories and everyday examples of how language creates the “maps we live in.”

About the speaker

This person is speaking at this event.
Andrew Hinton

I figure stuff out. Also: TUGger at @undrstndng & author of upcoming @contextbook

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Time 9:00am9:45am PST

Date Sat 29th March 2014

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