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- Practical strategy for visual communications
The communicaton industry is becoming more visually oriented and communicators from writing backgrounds are now asked to be photographers and video producers as well. Images are the most powerful form of communication on the plantet – when done right. This hands-on session is guaranteed to increase your visual know-how and boost your confidence and creativity whether you are shooting or managing the visual communication process. Learn quick and easy still and video tips before practicing your new skills on a mock assignment. Learn how to size-up a shooting environment, find the most effective shots and see the world from a more creative perspective.
You will learn:
*Storytelling with a camera – the 3 shots you must have
*Beyond documentation – Develop your own unique photo style, adding meaning and emotional depth to your shots
*Techniques for evaluating and using available light
*Current trends and styles in the visual marketplace
Jennifer Wah is an international award-winning communications consultant who has been listening to, and sharing stories her whole life. In this session, she will draw on her ability to link an organization's business needs to the stories of its people by analyzing examples that will inspire you to go looking for real stories that will make a difference in your organization.
In this session you will learn the questions you need to ask, of yourself, and those around you, to encourage a storytelling culture, and to show up as a better storyteller yourself. Come prepared to explore the art and science of strategic storytelling to increase engagement, performance and pride in employees; come prepared to practice what many business think tanks are describing as the most important business skill in the next five years. And, you’ll discover how online and social media offer more opportunities than ever before to bring your team's stories to life, and life to those stories.
Come hear from a leading speaker on storytelling showcase one of the most powerful tools through the ages. Stories are the reason we first - and still - gathered 'round early fire pits and kitchen tables, and they are still the reason we are drawn to gather and share. Offering insight into the historical context for the art and craft of storytelling, this session will showcase 10 case studies where storytelling has resulted in both positive - and negative - results.
Shedding light on techniques such as Pecha Kucha-style, this session will reflect on 10 examples of communication successes and failures in organizations, you will leave this session with an understanding of when, why and how, different forms of storytelling work in organizations; the cultural and organizational constraints around the "storytelling is the new black" phenomenon.
Jennifer's sessions are always highly interactive, and promise participation and discussion with organizational communicators whose stories will be discussed.
25th–27th February 2014