The Tricks of the Trade: How to write like the professionals

A session at Intelligent Content Conference 2014

Wednesday 26th February, 2014

8:30am to 4:30pm (PST)

We hear all the time that ‘content is king’. But it’s only the start; if what you’ve got to say is great, but how you write it isn’t, you’re in trouble.

So this workshop is about how to craft your writing so that people can’t help but read it. The Writer, the world’s largest language consultancy, will show you how to get every word fizzing.

What you’ll learn:

  • Planning: how to get the brief right in two minutes
  • Writing more naturally: how to make sure what you’re saying is really clear
  • Stealing techniques: from journalism, or poetry, or rhetoric, so that what you say sticks in people’s heads
  • The red pen: how to edit yourself so there’s not a word wasted
  • Doing it for real: applying the tricks to a bit of your own writing

There’ll be no lecturing or Death by PowerPoint. Just lots of debate, and hands-on practice.

About the speakers

This person is speaking at this event.
Anelia Varela

Creative Director, The Writer

This person is speaking at this event.
Dacia Faison Roe

Language Consultant, The Writer

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Time 8:30am4:30pm PST

Date Wed 26th February 2014

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