Thursday 27th February, 2014
8:30am to 9:00am
Content marketing is all the rage. Nine in 10 marketers use content marketing in some way. The problem? Just one in three are seeing success. To cut through the clutter, marketers need to employ epic content marketing tactics and strategies. In this session, author, speaker and entrepreneur Joe Pulizzi will: 1) Cover a brief history of content marketing. 2) Analyze the latest content marketing research. 3) Describe the biggest challenges for content marketers 4) Share amazing case studies on content marketing strategies and tactics that work.
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