Breaking Down Barriers: Moving the Discipline of Content Strategy Forward to Support Intelligent Content

A session at Intelligent Content Conference 2014

Thursday 27th February, 2014

9:30am to 10:15am (PST)

Content strategists are now recognized as a valuable asset in the organization - but what exactly is a content strategist?

The job description of a person identified as a content strategist in one company may differ widely from that of a content strategist in another company.

In one company they may be primarily involved in web editorial activities (website planning, writing and editorial guidelines and strategies for change management), in another they may be strong in information architecture such as taxonomy design and search engine optimization. In yet a different company they may focus on strategies for structured content and multichannel delivery. Some would say that content marketing is a form of content strategy, others feel it isn’t.

As mobile gains dominance and organizations are faced with the complexity of delivering content to an ever increasing array of devices they must focus on creating intelligent content, content that can rapidly adapt to new devices and requirements. Intelligent content requires technical skills and knowledge. Is it enough to be a skilled writer or editor, or do they need technical skills as well? Is a technical content strategist a new role, a content engineer? What roles and skill sets do we need to fully support content strategy and intelligent content in the organization?

Join us as we discuss how we can move the discipline of content strategy forward to support intelligent content.

About the speakers

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Ann Rockley

President, The Rockley Group

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Buddy Scalera

SVP Content Strategy, Ogilvy CommonHealth Worldwide

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Kristina Halvorson

Content Strategist, Brain Traffic

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Time 9:30am10:15am PST

Date Thu 27th February 2014

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Books by speaker

  • Deadpool Classic - Volume 8
  • Deadpool Classic - Volume 7
  • Managing Enterprise Content

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