Thursday 27th February, 2014
11:30am to 12:15pm
Technique and technology are just the start.
Intelligent content is an opening to create more personal, flexible, and effective communications. But it takes people with a commitment to new ways of designing and using content to make this change work across organizational boundaries.
We’ll discuss how firms like Zipcar, Thomson Reuters, Autodesk and Harvard’s JFK Institute of Politics are redefining content in ways that make more personal, programmatic experiences for their audiences. We’ll discuss structured tests that show the impact of personalization, and how new content types such as user generated content and mobile applications can become valuable assets.
1.Five conceptual shifts that help smart organizations get the most from intelligent content.
2.Seven gates to change that intelligent content plans must address to succeed.
3.Why the title “content strategist” may be better as a plural noun.
This session will leave you energized to get your full company’s support behind creating experiences driven by intelligent content, and supported by a sustained commitment to results.
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