Thursday 27th February, 2014
11:30am to 12:15pm
Many projects start off with the assumption that something is wrong with content, but it's not always clear as to what is wrong or why it's not working. With only assumptions, solving the problem is a shot in the dark. This presentation focuses on an approach for methodically discovering problems and strategically solving these problems. We will share our experiences in assessing content, and how we identify problems in usability, findability and searchability, tone and messaging, audience targeting, governance, process, and future planning. We will also discuss the tools we use to identify these problems and possible solutions.
Kathy and Theresa have worked with large, global organizations such as Wells Fargo, Samsung, and Franklin Templeton to assess current content problems and develop practical solutions.
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