Rabid Fans: The Secret Behind a Great Cult Following

A session at Intelligent Content Conference 2014

Thursday 27th February, 2014

11:30am to 12:15pm (PST)

Cult followings and rabid fans have been around since any two people decided they shared a love for something awesome and they could talk about it all day with each other and anyone else that would listen. From beloved movie classics like Rocky Horror Picture Show and Princess Bride to the alternative music scenes from the 60’s to the 90’s, people have gathered together to worship the things they love the most. But how does a company tap into that devotion for their products and services? The underlying behaviors of these rabid fans align closely with the customer loyalty so many companies are interested in creating. Learn lessons from past and present to create your own cult following.

About the speaker

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Andrew Thomas

Director, Product Marketing, SDL

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Time 11:30am12:15pm PST

Date Thu 27th February 2014

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