Content Strategies - The many facets of content strategy

A session at Intelligent Content Conference 2014

Thursday 27th February, 2014

1:45pm to 2:30pm (PST)

The goal of content strategy is to support your organization's business goals. This requires you to take into account all of the facets of content strategy: voice and tone, systems, writing standards, and structure standards. Careful attention to all of these issues is required so that you can deliver content intelligently—the right content, at the right time, to the right people, in the right language, and via the right format.

About the speaker

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Sarah O'Keefe

President, Scriptorium Publishing

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Time 1:45pm2:30pm PST

Date Thu 27th February 2014

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