Thursday 27th February, 2014
1:45pm to 2:30pm
The goal of content strategy is to support your organization's business goals. This requires you to take into account all of the facets of content strategy: voice and tone, systems, writing standards, and structure standards. Careful attention to all of these issues is required so that you can deliver content intelligently—the right content, at the right time, to the right people, in the right language, and via the right format.
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