Measurement & Analysis - Mining for Search Terms: Conversations are the Motherload!

A session at Intelligent Content Conference 2014

Thursday 27th February, 2014

1:45pm to 2:30pm (PST)

Leveraging Google Ad Words, along with analyzing search patterns in your web content and the competition are great ways to find relevant terms so that your target audience can find your content. But have you tracked their conversations? What are they talking about? What do they want? What do they need? Are they having problems finding information, and if so, how are they getting it? This and many more nuggets can be discovered in this vast gold mine of information.

In this session, Cheryl Landes, Chief Findability Strategist of Tabby Cat Communications, will talk about how to use your target audiences’ conversations to make your content easy to find. She will provide tips on how to find these conversations and the clues to dig up when you’re there. We will spend time sifting through conversation examples to reach those veins of valuable terms where you’ll strike gold.

About the speaker

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Cheryl Landes

Chief Findability Strategist, Tabby Cat Communications

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Time 1:45pm2:30pm PST

Date Thu 27th February 2014

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