Content Matters - How Chunky Do You Need To Be?: Finding The Balance Between Content Strategy and Content Management

A session at Intelligent Content Conference 2014

Thursday 27th February, 2014

1:45pm to 2:30pm (PST)

Separating content from code sounds great in theory, but from a content management perspective, having too many chunks can be just as complicated as having too few. As content strategists and creators we must decide the level of content separation that is best for the content and the audience we have before us. In this presentation, we'll discuss how other organizations have managed these decisions and give you tools to help you develop a reasonable balance between progressive adaptive content strategy and practical content management.

About the speakers

This person is speaking at this event.
Christopher Ward

Director, Product and Experience Strategy, SUBTXT

This person is speaking at this event.
Tosca Fasso

Director, Content & Digital Strategy, SUBTXT

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Time 1:45pm2:30pm PST

Date Thu 27th February 2014

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