Thursday 27th February, 2014
2:45pm to 3:30pm
What is the difference between an infographic, a single-page web site, a microsite, and a micropublishing eZine? Behind the covers, certainly each type has different marketing strategies, linking and SEO campaigns, calls to action, and content use and licensing policies. But on the surface, they are all examples of a single interface that aggregates a set of content for a particular category of reader. So why are the assembly tools all so different? Isn’t this the kind of multiple-use scenario that Adaptive Content was somehow supposed to help unify?
In fact, it is possible to base all these renditions on a shared content assembly framework based on using well-designed (intelligent) content for dynamic assembly by rules-based campaigns or strategies. This presentation will describe and demonstrate a grand unified vision for pulling together different kinds of single-page products for the Web, for print, and more. Lessons from this model can give you an edge in market-leading adoption of the next great thing after micropublishing, the current trend.
Sign in to add slides, notes or videos to this session