Thursday 6th February, 2014
2:45pm to 2:45pm
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason a lot of designers find it difficult to sell an idea or concept to their team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn the techniques to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. You will see and hear examples of good pitches, learn how others think and in the end know how to sell your ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology and philosophy.
It will be an epic journey.
Interaction director @fabrique. Chief kahuna @johnnyholland. Writer. International speaker. Scrum coach. Cyclist. Full-time dreamer and family man. bio from Twitter
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