Thursday 6th February, 2014
2:45pm to 2:45pm
When we talk with our bosses, buddies, children and customers we have distinct manners of speaking; each group gets a different vocabulary and grammar. Whether we're showing respect, showing off, or just trying to find common ground, we all specially tailor the way we speak to our audience. And we do it without trying or really knowing why.
When you're designing interactions you're doing the same. Our onscreen work -- from marketing copy to UI labels, push notifications and support scripts -- is crawling with text; words are a key part of every web site and mobile app, and they're saying more than we know. Every turn of phrase reveals a legacy of design decisions and company politics, but most importantly they invite our customers to try and figure out *what we think of them*. Do we talk to our customers like royalty? Friends? Idiots?
The words we use can invite or exclude, empower or admonish. This session is a crash course in sociolinguistics, and a challenge to identify and iterate on the messages hidden in your own products' copy.
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