Here, there be dragons: UX in the realm of Enterprise SaaS applications

A session at Interaction14

Friday 7th February, 2014

2:00pm to 2:00pm (AMT)

Here is a place that can often feel very far away, strange if not medieval from the lean and clean design world of consumer product development. In this land there is a huge waterfall. Software lives above in a foreboding dark cloud. There are moats to jump across. Castle walls to scale. And then there is the dragon… the product development environment with years and years of ux debt breathing down on the masses protecting and amassing a mountain of gold. Appeasing this dragon by waving the sword of "UX" with the battle cry of "Users!" will get you burnt up. I'd like to share the tactics I used to survive this faraway place and tame the gold-loving dragon. These wins include discovering the "golden egg" - the one metric that matters, and finding the "pot of gold" - reducing operational costs while increasing user engagement.

About the speaker

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Krishna Brown

Ray Bradbury sci-fi and Danny Elfman inspired. collaborating + implementing experience strategies for BI apps + services. bio from Twitter

Next session in Breakout room A

2pm Designing a Better Death / A good Death by Navit keren

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Time 2:00pm2:00pm AMT

Date Fri 7th February 2014


Breakout room A, Westergasfabriek

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