How the London Underground map helped us solve the problems of one of the largest financial institutions in the world.

A session at Interaction14

Friday 7th February, 2014

2:00pm to 2:00pm (AMT)

After the fiscal crisis of 2009, the Securities Exchange commission (SEC) mandated changes in how banks develop and launch new financial products. Our team was tasked with redesigning this process for one of the largest financial institutions in the world. We had our hands full and the pressure was on--the future of this firm depended on the success of this redesign. Perhaps most challenging - we had a highly-charged international set of stakeholders and users to satisfy along the way. How on earth could we share our requirements and our proposed design with an audience of 300+ scattered around the globe?

My presentation will show how we successfully applied a design theory to a real-life scenario to communicate with a highly-charged, international audience. I’ll share how Harry Beck’s iconic London Underground map inspired us to create a design language that our client’s urban, international team would fully understand and embrace.

By adopting a station stop and train line metaphor, we were able to illustrate how a new product approval process could be designed to adapt to each user. Unlike the traditional workflow diagram, using this familiar metaphor to express both requirements and workflows meant diverse users could interpret our design even when we were not there to present it. Expressed in a familiar idiom that transcended text, it was much easier for our audience to offer feedback and ultimately buy in. Not only did this metaphor augment the collaboration between research, design, content strategy and development, it earned the appreciation of the client’s IT team. As a result, the map became the IT department’s requirements document of record.

During this session, attendees will learn

  • How to identify visual languages that make complex systems and processes relevant to a specific audience
  • How to design a visual language that can stand on its own when the designer can’t be present
  • How we can take inspiration from classic works and use these pieces to tell stories that are relevant to modern day problems

I will share both a 3D interactive version of the map created in Processing 2 and a large, 12’ print out.

About the speaker

This person is speaking at this event.
Kent Eisenhuth

Let's talk UX, Design, Legos and Home Brewing bio from Twitter

Next session in Breakout room A

2pm Designing a Better Death / A good Death by Navit keren

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 2:00pm2:00pm AMT

Date Fri 7th February 2014


Breakout room A, Westergasfabriek

Short URL


View the schedule


See something wrong?

Report an issue with this session