The Shift: UX Designers as Business Consultants

A session at Interaction14

Friday 7th February, 2014

4:00pm to 4:00pm (AMT)

Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.

This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.

This talk will cover exactly these extra skills that are required to make this strategic jump: understanding the business needs, educating the client, understanding the hidden request, managing the various party involved in a project, defining the right process, understanding the internal impact and more.

About the speaker

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Davide Casali

Product Design Director · Startup Advisor · Mentor · Speaker · BakerFramework.com Founder · UX for Good Fellow

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4pm The Shift: UX Designers as Business Consultants by Davide Casali

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Time 4:00pm4:00pm AMT

Date Fri 7th February 2014


Gashouder, Westergasfabriek

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