Different devices, different experiences: Mobile design for a global audience

A session at Interaction14

Friday 7th February, 2014

4:00pm to 4:00pm (AMT)

Many apps and mobile websites were probably designed by or for people living on the West Coast of the United States. But as the mobile phone market matures, consumers in Shanghai and Sharm el-Sheikh are becoming just as important as those in San Francisco. They're not niche markets, they're growth markets. How can a designer in the Netherlands figure out how to create a mobile experience for a user in Nagoya, New Zealand or in Naples?

This presentation will explore the reasons why the mobile experience in one country will never be the same as in other countries. This talk will also reveal interesting insights about how users in different countries around the world use their mobile devices. I'll help you understand the surprising similarities and differences between mobile users around the world. You'll learn what elements should be considered when designing for a global audience, including a model to help you plan your next app or mobile website.

About the speaker

This person is speaking at this event.
Chui Chui Tan

Experience and Culturalisation Consultant, Founder of @beyoglobal. Author of International User Research. Editor for @SmashingMag. bio from Twitter

Next session in Breakout room B

4pm Different devices, different experiences: Mobile design for a global audience by Chui Chui Tan

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Time 4:00pm4:00pm AMT

Date Fri 7th February 2014


Breakout room B, Westergasfabriek

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