Friday 7th February, 2014
4:00pm to 4:00pm
Many apps and mobile websites were probably designed by or for people living on the West Coast of the United States. But as the mobile phone market matures, consumers in Shanghai and Sharm el-Sheikh are becoming just as important as those in San Francisco. They're not niche markets, they're growth markets. How can a designer in the Netherlands figure out how to create a mobile experience for a user in Nagoya, New Zealand or in Naples?
This presentation will explore the reasons why the mobile experience in one country will never be the same as in other countries. This talk will also reveal interesting insights about how users in different countries around the world use their mobile devices. I'll help you understand the surprising similarities and differences between mobile users around the world. You'll learn what elements should be considered when designing for a global audience, including a model to help you plan your next app or mobile website.
Experience Strategy Director @cxpartners. Editor for @SmashingMag. A Malaysian-born Chinese. Author of International User Research bio from Twitter
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