Saturday 8th February, 2014
11:00am to 11:00am
As designers, we like to pride ourselves on our ability to be empathetic and to know our users, but how does our intrinsic understanding of the way the world works hinder that ability?
As a graduate student in 2012, I set out to explore this idea. Given the still large gap between men and women working in our discipline, I chose gender as a lens to gain an understanding as to how our society encourages different modes of interaction in each of us, and how that might affect our decisions as designers and members of a team.
Over a period of 6 months, I discovered fascinating differences in the ways we use language and storytelling to communicate, as well as distinctive modes of approaching technology. Based on this research I developed a conversational framework called Think Bigger, Make Better to help designers articulate their own perspectives and to bridge the gaps with others.
In my talk I will dive into these gendered differences and discuss how understanding these modes of interacting with the world can provide us with a framework to uncover new ideas, better empathize with users, and build stronger relationships between teams at work.
Creator of ThinkBiggerMakeBetter, Chief @Coastermatic Officer, @svaixd alum, likes popcorn. bio from Twitter
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