The Shock of the New: Communicating Change

A session at Interaction14

Saturday 8th February, 2014

2:00pm to 2:00pm (AMT)

We've all had the experience – we open an essential site, or our favorite app and – everything is different. It might actually be better – but may not seem so in that moment as we're trying to accomplish a task.

How do we as designers prevent this from happening?

This brief talk will demonstrate how we can ease our customers into the new by communicating change to them. Through case studies, I will reveal best practices and methods to create communication strategies that can be employed before, during, and after an upgrade or redesign is launched. A short list of dos and don'ts will be provided that attendees can use in developing their own communications.

About the speaker

This person is speaking at this event.
Stephanie Aaron

Next session in Breakout room A

2pm Toasty by Gaurav Patekar

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Time 2:00pm2:00pm AMT

Date Sat 8th February 2014


Breakout room A, Westergasfabriek

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