Saturday 8th February, 2014
2:45pm to 2:45pm
Recent psychological research makes a distinction between the experiencing self and the remembering self. Events that are experienced more negatively than others (similar ones but longer or more intense) can nevertheless leave a better memory.
This disassociation between experience and its memory is relevant for human-computer interaction. What constitute a positive or negative experience(as measured by observation or usability evaluations, for exmaple) does not necessarily translate to a corresponding positive or negative memory of that experience (as captured by surveys or other forms of memory retrieval of that experience).
The distinction is not purely academic, since both experiences have implications for user behavior. What users experience at the moment of interaction and the sentiment reaction that it produces affect aspects of the product cycle (e.g., service and support) different from those impacted by the memory of that experience (repeat buying behavior, loyalty).
The presentation describes the research and findings in Psychology and Behavioral Economics, the aspects of the interaction experience that affect its memory (peak intensity, recency, retrivability), and how those translate to HCI.
The presentation is delivered in ways that entice customer participation by illustrating the Psychological experiments on which the presentation is based, involving the audience in retrieving memories from life experiences and how faithfully they represent the experience as it happened.
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