Choice...Gateway to Engagement

A session at Interaction14

Saturday 8th February, 2014

4:00pm to 4:00pm (AMT)

Our lives’ are full of choices, and the number of choices we get slammed with every day is overwhelming. Especially as the human experience increasingly moves into the digital space – e.g. digital ads heralding four different must-have services. The days of having a small set of options have gone the way of the dodo, and sadly, this isn't for the betterment of mankind. Modern products need to pull out every trick to get their product in front of consumers, and getting their attention isn't the hard part. It's what follows that gets challenging…getting someone to buy a product?

Understanding the anatomy of a choice is crucial to surviving the new world of product design. If designers, developers and product owners can better understand how choices are made and, more importantly, why they get made, they will be better equipped to disrupt the market. This talk explores the complexity of making choices and how an environment built for choice leads to a better customer experience.

About the speaker

This person is speaking at this event.
Brad Nunnally

I fight the good ole UX fight in ole Saint Louie.

Next session in Breakout room B

4pm Choice...Gateway to Engagement by Brad Nunnally

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Time 4:00pm4:00pm AMT

Date Sat 8th February 2014


Breakout room B, Westergasfabriek

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Books by speaker

  • Designing the Conversation

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