Saturday 11th January, 2014
3:00pm to 3:45pm
A/B testing is a powerful mechanism for performing user tests and fine-tuning features and content. It has been well-known and popular with website developers for years, but it can also be profoundly useful when creating mobile apps. Treatments, tests, and user segments can be used to change your app’s behavior on the fly—for everyone, or only certain users—without having to resubmit it for publication or download new content. This is possible across multiple app store marketplaces and device platforms simultaneously, and all from a centralized dashboard that combines fingertip control and detailed reporting. This session will demonstrate how to use Amazon’s A/B testing service to add behavioral flexibility to your mobile app.
Product Manager - Enterprise @ Samsung, Author of Tizen for Dummies, An Introduction to bada, Professional Tizen Application Development
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