Delivering Extension to the Living Room Using Internet TV

A session at 2014 National eXtension Conference

Wednesday 26th March, 2014

10:15am to 10:35am

According to Wikipedia, "Internet TV (also known as Internet Television or Online TV) is the digital distribution of television via the Internet." In the past, creating your own TV channel or buying airtime was very expensive and time-consuming. It was also tightly controlled by a few market leaders. Today, Internet TV allows any content publisher, including Extension, to create a TV channel quickly and at low cost. Consumers are able to watch this content on their big-screen TVs at home instead of having to squint at YouTube videos on their laptops, phones or tablets.

In December 2012, the Texas A&M AgriLife Extension Service started to stream Internet TV content from AgSmart.tv to consumers using the Roku streaming player. The channel categories include: AgriLife Today, Animal Science, Dinner Tonight!, Horticulture, 4H & Youth, Water and Wildlife & Fisheries.

As of October 2013, there are over 100 AgriLife Extension videos available on the AgSmart.tv network which includes the Roku channel, a YouTube channel and the AgSmart.tv website. Video views are tracked by AgSmart.tv and there have been over 70,000 video views since the initial launch of this project in 2012. Internet TV is an effective distribution method for engaging large numbers of users in rural and urban areas at a very low cost.

For more information about this project, please visit: http://internettv.tamu.edu

About the speaker

This person is speaking at this event.
Treye Rice

Program Coordinator for Web Based Technologies, Texas A&M AgriLife Extension Service

Next session in Carmel A/B

10:45am Increasing Advising Efficacy and the Economic Vitality of Latino Small Business by Jose Garcia-Pabon

17 attendees

  • Barb Shackel - Hardman
  • Nic Colgrove
  • Connie Burns
  • Daphne Richards
  • David Keto
  • Dave Varner
  • Garo Goodrow
  • Janet Hollingsworth
  • Kayla Colgrove, RD
  • Ken Martin
  • Mary Wirth
  • Michele Kostelecky
  • Barb Hardman
  • Sonja Fuchs
  • Stephen Hadcock
  • Treye Rice
  • Tyler Weldon

3 trackers

  • Anne Mims Adrian
  • Jeff Hino
  • Letty Stevens

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Time 10:15am10:35am PST

Date Wed 26th March 2014

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