Track 5: SyncDevelopHer & Local Speaker - Sex, Death and Saving Lives

A session at NorDevCon 28th February 2014

Friday 28th February, 2014

2:15pm to 3:00pm (GMT)

Sam Parnell runs Measured Brilliance, a small development agency specialising in building responsive websites. As a female, working in tech Sam will be talking about running a startup and explaining why she thinks women are essential to the web to give a balanced perspective. Based at the Atrium Studios, at UCS, Ipswich, she also runs a startup, Echoleft.

What started as a comment about choosing music to play at a funeral has become something special, Echoleft, an end of life preparation and memorial platform. Running a startup is never easy and running one focused around death adds another layer of complexity but she’s taken up the challenge of making something great to transform the memorial industry.

Like many startups Echoleft is being built using a lean methodology, and currently it’s overall aim is to provide a clear, easy to use web based service. The product is designed to allow users to tell their story and make their wishes clear to their families, friends and death care professionals. It will give families the opportunity to remember and celebrate a loved one while raising awareness of memorial events and fundraising for charities.

So far it’s been an interesting journey which has stretched Sam and the team to find extensible solutions and engaging ways to encourage people to get involved and chat about about their own death and the deaths of those they have lost.

The journey is ongoing and Sam will be sharing the highs and lows of running a startup, explaining where she thinks their small team has shone and what she’d do differently next time.

About the speaker

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Sam Parnell

Project Manager at @wearemeasured and @teamecholeft, working with @maxshelley to build great websites and educating businesses in using Analytics. bio from Twitter

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Time 2:15pm3:00pm GMT

Date Fri 28th February 2014

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