Real-Time bidding optimization: a behind-the-scenes look at Datacratic's predictive API

A session at PAPIs.io '14

Tuesday 18th November, 2014

12:15pm to 12:40pm (WET)

Real-time bidding, in the context of digital marketing, refers to the purchase of advertising impressions one at a time, responding to tens of thousands of messages per second, paying a different price for each via an auction mechanism. This talk will cover in detail how Datacratic’s RTB Optimizer Prediction API predicts the outcome of buying a given impression, then computes the economic value of that outcome to produce optimal bidding behaviour.

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Nicolas Kruchten, Eng.

Staff Software Engineer at Datacratic

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PAPIs.io '14

Spain Spain, Barcelona

17th18th November 2014

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Time 12:15pm12:40pm WET

Date Tue 18th November 2014

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