Tuesday 18th November, 2014
12:15pm to 12:40pm
Real-time bidding, in the context of digital marketing, refers to the purchase of advertising impressions one at a time, responding to tens of thousands of messages per second, paying a different price for each via an auction mechanism. This talk will cover in detail how Datacratic’s RTB Optimizer Prediction API predicts the outcome of buying a given impression, then computes the economic value of that outcome to produce optimal bidding behaviour.
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