The Balanced Scorecard

A session at "Pink14" - 18th Annual International IT Service Management Conference & Exhibition

One of the most famous and popular business frameworks and books to come out of Harvard Business School is The Balanced Scorecard created by two academics – Dr. Robert Kaplan (a Harvard professor) and Dr. David Norton (president of Renaissance Solutions Inc). They suggest that people view organizations from four perspectives – not just one (a financial perspective), that is the tendency of so many senior managers. According to Kaplan and Norton, organizations should take a “balanced” view of strategic management, and planning, setting targets and aligning strategic initiatives. Their approach outlines a framework that not only provides performance measurements, but helps planners identify what should be done and measured. It enables executives to truly execute their strategies.

How does IT fit in? Not only will Troy describe The Balanced Scorecard framework and its components, he will also apply the teachings to IT and share ideas for the type of strategic planning and metrics that can be included that truly enables IT business integration.

About the speaker

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Troy DuMoulin

Vice President, Professional Services, Pink Elephant

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Date Sun 16th February 2014

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