Ensuring Your Apps Earn Applause from Your Users and Envy from Your Competitors
The stakes in today's apps economy are very high, with thousands of apps vying for the limited space with users. Organizations must ensure that their apps work as intended from day one and to do that must implement a successful app quality strategy that leverages in-the-wild testing and takes into account your users' points of view. Matt Johnston describes how to create and implement a tailored app quality to boost app success, improve user experience and help your apps beat the competition. Johnston will provide strategies, tips, and real-world examples and advice on topics ranging from fragmentation issues, to the different problems inherent in web, mobile and now wearable apps.
About the Speaker:
As VP of marketing, Damian Roskill is responsible for growing and refining the Applause brand, expanding the customer base and serving as the tactical leader of the company's marketing initiatives. In this role, Damian aligns marketing's goals with that of other departments to ensure that the company continues its aggressive growth.
Prior to joining Applause, Damian held senior positions at a wide range of companies, including Compete, 50 Lessons, Soundbridge, RxCentric and others. During this time, his responsibilities included project management and development, product marketing, as well as general marketing.
Damian earned his BS in computer science from the University of Massachusetts, Amherst.
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