Engaging Millennials

A session at Social Capital 2014

Some at your organization say they don't give. Others, want to create campaigns targeting just millennials.

A study released in 2011 on American Millennials, says "Millennials care about causes and are more likely to show a preference toward companies that support causes even if it means paying a bit more for those companies' products."

The objective for this session is to discuss how to leverage this generation and their reliance on digital to be your marketing machine. You'll get tips to get the word out for your cause-related marketing campaign balanced with engagement techniques to still encourage Baby Boomers and Gen X to donate too.

About the speaker

This person is speaking at this event.
Sue M. Citro

Loves all things about fundraising especially online giving & global call-to-action campaigns.

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Date Wed 26th February 2014

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