Content Everywhere: Preparing for Mobile & Beyond

A session at SXSW Interactive 2014

Tuesday 11th March, 2014

9:30am to 6:00pm (CST)

Mobile often gets treated like a design-and-dev challenge, but it's much more than that. As we embrace responsive design, launch endless apps, and begin to consider all kinds of devices—from newfangled smartphones and tablets to weirder waters like Google Glass or connected cars—we have a huge problem on our hands: our content.

See, we've spent years designing our content for desktop display. We've built our CMSes, our workflows, and our skillsets around it. And now that world's come crashing down. We can't keep making pages and documents like we always did. And we can't build one-off content for every new device, either—we're already scrambling to keep up.

We need a new way to think about and plan for content—content that can go everywhere it needs to, while serving our users and our brand at the same time.

This eight-hour workshop will help you start untangling your content's past and planning for its future—a future designed around flexibility, adaptation, and reuse.

About the speaker

This person is speaking at this event.
Sara Wachter-Boettcher

Content strategist. Feminist. Author, Content Everywhere. Co-author, Design for Real Life.

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Time 9:30am6:00pm CST

Date Tue 11th March 2014

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  • Content Everywhere

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