Lean Thinking as a Catalyst for Social Change

A session at SXSW Interactive 2014

Sunday 9th March, 2014

3:30pm to 3:30pm (CST)

The Lean Startup method is now being used by entrepreneurs and social enterprises of all levels to create scalable, sustainable models for social impact.

According to Eric Ries, Author of the Lean Startup and Founder of the Lean Startup movement, “Lean Impact is turning Lean Startup into a road map for social good organizations...”

Creating social change is slightly different than running a startup, so the Lean Impact and Lean thinking movement is adapting Lean principles to the unique challenges and opportunities of organizations working for the social good. The principles in The Lean Startup is forming a new framework that meets the unique challenges of social good organizations: nonprofits and social enterprises.

Lean Impact still encourages testing and experimentation, it values customer feedback over intuition, and uses iterative methods instead of “waterfall” development but now for the social good. For more information visit www.innovatorsplussocialgood.org

About the speaker

This person is speaking at this event.
Brant Cooper

Author, The Lean Entrepreneur

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 3:30pm3:30pm CST

Date Sun 9th March 2014

Short URL


View the schedule


Books by speaker

  • The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets
  • The Entrepreneur's Guide to Customer Development

See something wrong?

Report an issue with this session