Monday 2nd June, 2014
10:50am to 11:15am
Rebranding is an exciting yet complex process. There is all the front end excitement of workshops, creating a new positioning idea, an identity concept and its potential applications. But organisations often have the strategy and design mapped out but not the implementation. And it’s through smart implementation that the brand will succeed. Often these three elements are not holistically conceived as ‘one’ masterplan and clients wait too long to ask: Where do we start? How much will it cost? How do we organise all these things?
With an emphasis on the Middle East and drawing on extensive experience of working on international rebranding programs, Tony Lorenz, strategy director at Endpoint outlines a powerful planning approach for engineering a successful rebrand. He will identify some common pitfalls to avoid and detail the steps that will transform a brand vision into a 3-dimensional customer experience.
Brands applied. Brand Implementation and Visual Identity Management specialists. bio from Twitter
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