Friday 24th October, 2014
4:00pm to 4:40pm
Visual storytelling is at the front line of the content marketing battleground.
This interactive workshop explores why creating new narratives is so important. Part experiment, part improv, part insight.
In the beginning there was a box and that box had a cross in it. If you are lucky it has a play button. What to put in that box you say? I don’t know that happens later, it is someone else’s job.
That may be true but that box has the ability to make or break an experience, a product and a design. If engaging UX is the ultimate goal what goes in the box matters a lot.
So, in the era of flat design, of less is more, mobile and multi-channel, the point of difference often happens beyond the words. It is about the stories we tell to engage and delight and mesmerise our customers.
From a UCD perspective great visual storytelling is key to most UX strategies and can convert up to 10x more than experiences without or with bad photography. So visual storytelling matters and it matters a lot.
What’s the workshop about?
We will explore why visuals matter, how they work, how they convert and why UCD practitioners need to think about it.
But let’s take a step back first. Have you ever stared at an image and wondered what the story behind the characters behind the frame might be? How long are you actually looking at images when it is a simple as swipe left or right to discard.
In a world saturated with all things visual, what does photography mean in this digital world and how can brands, publishers and agencies create more meaningful images, stronger narratives that stick in our minds eye. And how can it fundamentally improve UX, conversion, engagement and experience.
Sometimes it is a simple as the images we place in those boxes.
So come and participate in this fun and engaging workshop that hopes to shift even a little how you approach visual storytelling in your work.
Product Director & Creative Strategist
Mel McVeigh, Product Director & Creative Strategist – Opposite Days
Mel is partner and creative strategist at Opposite Days, a London based digital consultancy helping companies create great customer experiences and navigating digital transformation. She works closely with clients to develop digital capabilities and implement successful and sustainable organisational change programs.
She is a co-director of SheSaysUK - the UK's leading network for women in creative and media industries.
Prior to this Melissa was a commercial photographer specialising in editorial and narrative based photography.
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